Imagen de portada para Legends and soles : the memoir of an American original
Título:
Legends and soles : the memoir of an American original
Autor:
Vaccaro, Sonny, author.

Keteyian, Armen, author.
Format:
Libros
ISBN:
9780063423435
Subject Term:
Marketing executives -- United States -- Biography.

Basketball shoes -- Economic aspects.

Endorsements in advertising -- United States.

Basketball -- Economic aspects -- United States.

Sports -- United States -- Marketing.

Responsables marketing -- États-Unis -- Biographies.

Témoignages dans la publicité -- États-Unis.

Basket-ball -- Aspect économique -- États-Unis.
Summary:
The memoir from the "Savior of Nike" provides context to media stories including the courting and signing of Michael Jordan, being investigated by the Portland FBI for corporate espionage, close relationships with NBA superstars and Hall of Fame coaches, and the high-stakes drama behind the O'Bannon lawsuit that changed the landscape of college sports.